Agencies
Dapper's Relevant Content Network
Relevant Content + Dynamic Creative = Performance
Dapper's ability to raise performance 300%-500% depends on a critical combination of dynamic creative and targeted media. We've developed our Relevant Content Network to be a perfect match to our highly successful dynamic creative tool. Showing products in an easy-to-create live feed is great, but without a match to the user's intent, what good is it? The answer is Dapper's Relevant Content Network, which allows your dynamic creative to show the right product to the right consumer at the right time.
Media You Love, Pre-Treated for Dynamic Ads
Dapper's media is drawn from premium individual sites and high quality media on most of the major networks -- reclassified with Dapper's proprietary technology to infer semantic meanings in pages. Here's an example: take a travel site like Fodors.com or TripAdvisor.com. While most ad networks can reliably categorize these sites as "site=Travel," we see what's on the pages themselves. In addition to "site=Travel," we see "destination=Boston." On product pages, we not only see the category, but the actual products, prices, and descriptions that can all be used to target a dynamic ad. When combined with other techniques like the user's geographic location, behavioral targeting, retargeting/remarketing, and demographic information, Dapper's Relevant Content Network gives a bevy of options to best target the appropriate products to to the right consumer.
- Media drawn from major networks and pre-contextualized using Dapper technology
- Provides contextual input to a dynamic ad
- Greatly improves performance of dynamic ads
- Targets down to elements on the page: products, prices, locations, allowing you the best options from the category level to the page-element level
- Available at a wide range of price points and includes the cost of the dynamic creative setup in one price