Publishers

Use Your Content to Drive Ad Performance

Dapper Ads you use your content to drive the products, services, and offers in the ads that you sell on your website. Dapper partners with premium publishers to allow them to incorporate Dapper in their media offering, driving CPM rates and customer satisfaction upward. In a Premium Media + Dapper offering, you'll be able to give your advertisers the ability to run ads on your site that tap into the semantics of your content and pull live offers into the ad on the fly.

Case Study: Fodors.com

Fodors.com, one of our long standing publisher partners, uses Dapper Ads to increase the performance of their advertisers' ads by tapping into the name of the city users are reading about on each page of their site. Without any integration within Fodor's actual website, Dapper is able to read the name of the destination and extract is as keyword to drive a dynamic ad. In a one time, quick, point-and-click process, Dapper maps the relevant content of the publisher's site, teaching the system how to extract elements such as "name of city," "name of product," "price," and so on. Once this one-time process is completed, all relevant pages are mapped for use! Fodor's clients see the dramatic lifts in performance, Fodor's readers spend more time on the website interacting with our ad units, and Fodor's readers benefit from a relevant, informational ad that brings them the offers that relate to what they are reading.

Dapper is interested in partnering up with publishers in the Travel, Retail, Financial, and Automotive space and would love to hear from interested publishers!